March 12, 2013
SUNNYVALE, Calif., March 12 — AMD today announced the first availability of the AMD Elite A-Series Accelerated Processing Units (APUs), codenamed "Richland." The new AMD Elite A-Series APUs deliver innovative user experiences like facial log-in and gesture recognition, improved graphics1 and compute performance over the previous generation, and enhanced power management capabilities on a single chip.
"The high performance AMD A-Series APU continues to impress with its ability to deliver stunning graphics and immersive experiences with even more battery life. Our engineers have done a superb job of increasing processor performance while decreasing power consumption," said Bernd Lienhard, corporate vice president and general manager of AMD's Client Business Unit. "With the capabilities built into our 2013 AMD Elite A-Series APUs, including new software for gesture control, facial recognition, rich entertainment and more lifelike gaming, we are delivering an ever richer experience to end users and our customers."
With faster performance and improved power management in the same platform architecture as its predecessor, coupled with AMD Radeon HD 8000 Series graphics, the 2013 AMD Elite A-Series APUs build on the award-winning history of AMD's original APU line-up to help users get the most out of their notebooks, whether at work, at home or on-the-go.
Differentiated User Experiences
The new AMD Elite A-Series APUs leverage the power of the combined compute and graphics cores to accelerate a suite of available software experiences that can dramatically expand and enhance the user experience:
This optimized-for-AMD software will come pre-loaded on select AMD Elite A-Series APU-based notebooks later this year and will be downloadable from www.amd.com next month.
Next Level Performance
Through engineering optimizations on the previous generation of the AMD A-Series APU platform architecture (formerly codenamed "Trinity") and updated graphics, the 2013 AMD Elite A-Series APUs feature significant performance increases, along with support for high-end technologies:
Enhanced Power Management
AMD continues a power/performance leadership through the latest generation of power management technologies. These boosting and throttling technologies enable more intelligent, higher compute and graphics core performance to help enhance PC responsiveness and extend battery life. Building on the idea of AMD AllDay Power, the 2013 AMD Elite A-Series Platform enables up to 7.9 hours of web browsing, 5.7 hours of HD video playback and up to 10 hours of resting battery life on a 55 watt/hour battery.
Availability and Technical Details
Performance and traditional notebooks based on these 2013 AMD Elite A-Series APUs are shipping now with availability beginning this month in select regions.
AMD is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit www.amd.com.
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