March 05, 2013
PHILADELPHIA, Pa., March 5 — Monetate, a leading technology solution that allows online marketers to leverage Big Data to create personalized online customer experiences, today announced its third annual Agility Summit will take place on April 10-12, 2013 at The Westin in Philadelphia. At the Summit, Monetate, industry experts and customers will share best practices around targeting, merchandising and personalization.
Marketers attending the Agility Summit will:
Additionally, attendees will get a sneak-peak of the Monetate's roadmap, which includes segment discovery and further channel integration features, which will enable campaign targeting based on what is known about specific customer segments, rather than what is assumed.
"CMOs and online marketers are, regardless of industry, trying to determine how to use data to better know their customers and create a personalized approach to online marketing," said Bruce Ernst, VP of Product Management at Monetate. "The Agility Summit is a place where marketers can see it all come together, with experts revealing the products, features and technology that truly enable the customer-centric experience."
Twist Image President Mitch Joel will kick the summit off with a keynote address entitled "CTRL ALT DEL - How to Reboot your Business in a Connected World." A renowned digital marketing expert, Mr. Joel will examine how companies can reinvent themselves in an ever-changing business world, where small start-ups can disrupt industries and companies of all sizes overnight. Ron Rogowski, VP, principal analyst, Forrester Research, will present "Understanding & Meeting the Needs of Today's Customers."
Also in attendance will be top digital marketers from leading online brands such as QVC, Estee Lauder, Godiva, Brooks Brothers, Patagonia, Windstream, OfficeMax and Sheplers.
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