July 08, 2013
HOUSTON, Tex., July 8 -- Partners with more than 50 percent of their revenue related to the cloud have been benefiting from higher gross profit, more new customers, increased revenue per employee and faster overall business growth, according to a new IDC study, sponsored by Microsoft Corp., released today at the company's annual partner conference.
The study underscored the transformation taking place in the business world as more organizations of all sizes move their technology infrastructures to the cloud. In fact, according to the findings, cloud-oriented partners, defined as those that generate more than 50 percent of their revenue from the cloud, grow at double the rate, accrue new customers more than two times faster and generate 30 percent more revenue per employee compared with noncloud-oriented partners.
"Cloud alone hasn't caused these impressive numbers, though that is absolutely part of it; top-performing partners were visionaries that took on cloud technologies before their peers," said Darren Bibby, program vice president of Channels and Alliances Research, IDC. "We're at the point in the industry's overall cloud transition where partners that don't move some of their business to the cloud likely won't survive. And some partners that are getting ready to sell their business or retire may be OK with that. Most won't be."
Study Reveals Customers Prefer Single Cloud Service Provider
IDC research also revealed customer buying preferences that highlight the importance of a comprehensive cloud vendor and the ability to offer various deployment options:
"IDC's data reveals that businesses prefer to buy end-to-end IT solutions from a single cloud vendor and want to work with a company they have an established relationship with. With Office 365 now on a $1 billion annual revenue run rate and more than 250,000 customers using Windows Azure, with thousands more added every week, our partners are in a prime position to support this," said Jon Roskill, corporate vice president of the Worldwide Partner Group, Microsoft. "This research validates our belief that the most successful partners are the ones that offer a hybrid approach to IT. Microsoft is the only vendor equipped to help partners offer their customers a suite of on-premises and cloud solutions in both public and private cloud environments. By offering a hybrid approach, it better addresses customer needs and, in turn, helps our partners make more money."
The full study and more details, such as a related infographic, can be found at
About the Microsoft Worldwide Partner Conference
The Microsoft Worldwide Partner Conference (WPC) is a four-day event taking place July 8–11 in Houston that celebrates the accomplishments of the company's global partners and gives a preview of the coming year for Microsoft. This year's event attracted more than 14,000 attendees from 150 countries around the world.
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
10/30/2013 | Cray, DDN, Mellanox, NetApp, ScaleMP, Supermicro, Xyratex | Creating data is easy… the challenge is getting it to the right place to make use of it. This paper discusses fresh solutions that can directly increase I/O efficiency, and the applications of these solutions to current, and new technology infrastructures.
10/01/2013 | IBM | A new trend is developing in the HPC space that is also affecting enterprise computing productivity with the arrival of “ultra-dense” hyper-scale servers.
Ken Claffey, SVP and General Manager at Xyratex, presents ClusterStor at the Vendor Showdown at ISC13 in Leipzig, Germany.
Join HPCwire Editor Nicole Hemsoth and Dr. David Bader from Georgia Tech as they take center stage on opening night at Atlanta's first Big Data Kick Off Week, filmed in front of a live audience. Nicole and David look at the evolution of HPC, today's big data challenges, discuss real world solutions, and reveal their predictions. Exactly what does the future holds for HPC?