May 01, 2013
SANTA CLARA, Calif., May 1 — Today, Citrix announced the next generation of its Global Channel Programs. To help partners keep pace with the rapid technological expansion in cloud computing and mobile workstyles, Citrix is launching two growth-oriented programs, an enhanced Citrix Solution Advisor (CSA) program and a new Citrix SaaS Advisor (CSSA) program. Both programs are designed to make it easier than ever for partners to do business with Citrix. They also enable them to earn greater rewards, establish a competitive advantage in new and established markets and grow revenue by selling complete mobility, desktop virtualization, cloud networking, cloud platforms, collaboration and data sharing solutions which empower people to work and collaborate from anywhere and securely access apps and data on any of the latest devices, as easily as they would in their own office.
Citrix Solution Advisor program
The CSA program is being significantly enhanced with new requirements, benefits, incentives and a simplified engagement model. This program will provide partners with higher levels of competency and value in the customer sales and implementation process, transparent program advancement criteria and greater competitive advantage in established and emerging markets. Key program elements are:
Citrix SaaS Advisor program
The Citrix SaaS Advisor program (CSSA), to be rolled out over the coming months, further expands cloud channel offerings for Citrix partners, resellers, cloud marketplaces, cloud aggregators and telcos with a new partner program for its popular and award winning SaaS products. The CSSA program is designed to leverage the local and regional reach of the channel to deliver Citrix software-as-a-service applications as a stand-alone offering or part of a broader solution. Key program features include:
Citrix Global Channel Programs will continue to grow
Additional enhancements to the Citrix Global Channel Programs, which will roll out over the next 18 months, are designed to deliver further channel value and partner differentiation to improve market reach, revenue and scale.
Tom Flink, vice president, Worldwide Channels and Market Development Sales for Citrix
“Because our channel partners represent our primary go-to-market strategy, it is important that we continue our longstanding channel leadership by strengthening traditional channel programs while building new opportunities for our partners in cloud computing services. Our partners deserve a channel program that fuels richer, deeper engagement by better recognizing partner needs and growth potential. The new training, incentives and rewards will allow us to maintain our historic channel leadership and drive greater partner loyalty and profitability. Partners will find it easier to do business with us while seeing greater profits, improved market differentiation and increased sales productivity.”
Al Monserrat, senior vice president, Worldwide Sales & Services for Citrix
“We are committed to being the most profitable business for our partners. These programs are instrumental in helping Citrix partners maximize growth and accelerate sales. We have created new tools and resources that will help increase productivity and enable partners to compete more effectively in current and emerging markets with our growing portfolio. Updated guidelines make it easier for partners to do business with us and enhanced benefits can increase their profits. I am excited about this new foundation on which we will strengthen partner engagement, competency and channel value.”
Darren Bibby, vice president, Channels and Alliances Research, IDC
"Citrix has always had one of the most partner-friendly approaches in the software industry. These latest program changes continue to show that Citrix is listening to partner challenges and then iterating to come up with better, simpler and more transparent ways of working with partners."
Citrix is the cloud company that enables mobile workstyles—empowering people to work and collaborate from anywhere, securely accessing apps and data on any of the latest devices, as easily as they would in their own office. Citrix solutions help IT and service providers build clouds, leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective cloud services. With market-leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration and data sharing, Citrix helps organizations of all sizes achieve the speed and agility necessary to succeed in a mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion.
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