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Render Rocket 3D Service Relies on EMC Isilon to Manage Big Data, Cloud Rendering Demand


VANCOUVER, BC., August 9 -- EMC Corporation today announced at SIGGRAPH 2011 that Render Rocket, an advanced cloud-based rendering services company, has deployed EMC Isilon scale-out NAS to enhance its unique, self-service 3D rendering solution and to keep pace with the rapidly growing demand for its offerings from entertainment and design clients all over the world.

Render Rocket alleviates the need to purchase, maintain and continually manage large render farms by offering individuals and studios across a range of industries an easy-to-use, affordable and adaptable solution that integrates into any production workflow. These unique benefits have led to Render Rocket's rapid rise in popularity, which subsequently has placed increasing demands on its own infrastructure.

Working with Isilon channel partner GPL Technologies, Render Rocket deployed the EMC Isilon X-Series and NL-Series Platform Nodes, and Isilon's SmartConnect, SmartQuotas, and SnapShotIQ software applications, which enable Render Rocket to easily scale in performance and capacity. By streamlining its big data storage infrastructure, Render Rocket can continue to meet the growing demand for its services and the needs of clients with large-scale rendering jobs, like those seen on projects such as Spiderman 3, Piranha 3D and Drive Angry.

"Rendering in film and design is becoming more and more data intensive.  By moving to Isilon, we've increased our storage capacity five-fold since last year and cut labor and management costs by 40 percent. Our service platform is more robust and more secure, with stronger file security and system redundancy, enabling us to render jobs of any size," said Tracey Farrar, vice president of business development at Render Rocket. "Isilon's popularity and reputation as the leading storage vendor among entertainment and animation studios adds instant trust and credibility with our customers because we're supporting them with familiar, best-of-breed technology."

Render Rocket has grown rapidly since its founding in 2005. That growth was straining its original infrastructure with storage system bottlenecks and capacity issues. To scale in line with market demand, Render Rocket turned to EMC Isilon, whose technology helps Render Rocket process more projects in less time, and ultimately offers a more seamless, secure, scalable cloud rendering experience to its clients.

"We've grown 30 percent since 2010, and we keep expanding globally. As a growing cloud business with customers in 30 countries, scalability is very important. With Isilon, dropping in an additional cluster of storage nodes as we grow is a snap, and the additional capacity increases performance speed," said Ruben Perez, Render Rocket's chief executive officer. "Isilon provides us with a powerful solution without unnecessary complexity. It lets us focus on our strengths and our customers, and not worry about tweaking our storage system."

"Today's leading-edge media companies are pushing the limits of storage technology, forcing vendors to offer more innovative, scalable solutions and partners to be more creative in designing next generation architectures," said Brian Terrell, Principal, GPL Technologies. "Render Rocket is a perfect example of what happens when a cutting-edge media company joins with an innovative vendor and an experienced partner. The result? A storage platform capable of sustaining rapid data growth and increasing business demand for the long term. With EMC, Render Rocket is poised to take their business to the next level."

"Business growth is exciting. The associated technology growing pains are not," said Sam Grocott, vice president of marketing at Isilon. "We are proud to provide the support that allows cutting-edge companies like Render Rocket to focus on delivering top notch services to their clients while improving and expanding their business in the process."

Render Rocket's and other companies' experience in managing and extracting maximum value from big data can be applied across all industries as organizations struggle with information growth. Isilon is diving deeper into the value of big data management at booth #715 at the SIGGRAPH conference, the premier international show on computer graphics and interactive design.

About Isilon

Isilon, a division of EMC, is the global leader in scale-out NAS. We deliver powerful yet simple solutions for enterprises that want to manage their data, not their storage. Isilon's products are simple to install, manage and scale, at any size. And, unlike traditional enterprise storage, Isilon stays simple no matter how much storage is added, how much performance is required or how business needs change in the future. We're challenging enterprises to think differently about their storage, because when they do, they'll recognize there's a better, simpler way. Learn what we mean at http://www.isilon.com.

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset -- information -- in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

About Render Rocket

Render Rocket began selling remote rendering services to the media and entertainment industry in 2005 with a vision to deliver professional-level rendering power on-demand to any 2D and 3D production team, regardless of its size or location. Today Render Rocket is the leading cloud-based rendering solutions company and offers its services to film, post production, visual effects, broadcast, universities, industrial design, automotive, architecture, game cinematics and graphic design companies. It counts among its numerous customers companies such as Nike, Nokia, Superfad, Nickelodeon , Sony Imageworks, Lockheed Martin, THQ, The Antfarm, Picture Mill, NYU, Columbia University and Engine Room. For more information, visit www.renderrocket.com or email contact@renderrocket.com.

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Source: EMC Corp.

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