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Revel Implementing SaaS for Reader's Digest

KIRKLAND, Wash., Nov. 26 -- Revel Consulting, a Kirkland, Wash.-based business and IT consulting firm, announced they have been selected by Reader's Digest to integrate a software-as-a-service (SaaS) solution with the company's current customer relationship management (CRM) platforms. Reader's Digest selected Revel based on the firm's past successes in SaaS implementation as well as Revel's unique "pure consulting" approach to business.

"The combination of Revel's industry expertise in SaaS and direct access to their senior consultants made the difference," said Kelly Kolb, director of business intelligence for (Food & Entertainment group of Reader's Digest). "We needed a team with experience integrating different tech platforms into in a way that meets our business needs."

According to the agreement, Revel will define and then implement an enterprise-wide solution to streamline the sales and marketing data of Reader's Digest's Food & Entertainment group (, Every Day with Rachel Ray and Taste of Home). Utilizing the infrastructure of the industry-standard CRM tool, Revel will focus on designing a hosted CRM solution which will allow Reader's Digest to easily access targeted information in order to make critical business decisions such as how to maintain existing and obtain new customers.

"The challenge will be to harness data collected from a number of different sources (web, direct mail, email marketing, etc.) on four different technology platforms and aggregate it into a single view," said Joseph Sedmak, Revel's founder and president. "When complete, marketing managers for Reader's Digest will have a single, integrated view into the results of various campaigns, customers and prospects."

Revel has developed a specialty in helping companies implement SaaS solutions. The company, named by Inc. Magazine in 2008 as the fifth fastest-growing services company and the 48th fastest growing company in the U.S., is poised to continue its meteoric growth.

SaaS, software deployment in which applications are hosted off-premise, is a rapidly expanding industry. According to a recent Gartner Press Release, global revenues for SaaS will exceed $6.4 billion in 2008, a 27 percent increase over 2007 revenues of $5.1 billion. As more and more companies prepare for this eventuality, they are turning to Revel, which has a specialty focus in SaaS, having completed complex integration and management projects for Fortune 500 technology companies.

"Our engagement with Reader's Digest is a perfect fit, given our success in moving ‘brick and mortar' and traditional software companies to the Cloud," added Sedmak. "We're honored that they have chosen us to help them with this important, business-critical project."

About Revel Consulting

Revel Consulting is a leading business and IT consulting firm founded on the belief that client success is achieved through Pure Consulting -- reduced barriers between great minds and great opportunities. Revel's consultants are given the tools, authority, responsibility, and ownership to solve complex challenges with smart, efficient and proven processes. Based in Kirkland, Wash., Revel was founded (originally as CRM Consultants Inc.) by Joseph Sedmak, who soon added industry veterans Vikas Kamran and Brett Alston as co-founders. This innovative trio saw the market opportunity created by the fracturing of the large consulting firms and the need for nimble, mid-sized firms able to meet the needs of clients. In 2008, Revel was named the fastest growing private company in Washington State and the 48th fastest nationally on Inc. magazine's Top 5000 list. For additional information on Revel and to view case studies, visit:

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