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AT&T Launches Practice Focused on Online Gaming


AT&T Inc. announced at the Electronic Entertainment Expo that its Enterprise Hosting Services has launched a practice focused on online gaming. This practice has a dedicated team of labs and operations engineers partnered with hosting sales specialists devoted specifically to its online gaming customers, including Sony Online Entertainment LLC (SOE) and its massively multiplayer online gaming titles, including EverQuest, EverQuest II and PlanetSide.

Through its portfolio of globally deployed Internet Data Centers (IDCs), AT&T is able to provide infrastructure to enable online gaming companies to deliver their game content efficiently through AT&T's Global IP Backbone -- one of the world's most powerful and advanced IP backbone networks. Leveraging AT&T's Enterprise Hosting Services portfolio of services, coupled with the experience of the online gaming labs and operations engineers, AT&T is able to deliver management services to online gaming companies.

"AT&T's gaming practice has successfully tailored the way hosting services operations should function for nonstop online gaming services," said Adam Joffe, chief technology officer for Sony Online Entertainment. "Our online gaming titles are some of the most popular, widely played and demanding applications on the Internet and AT&T has created a meaningful and valued service offer to help keep our games running smoothly."

In addition, AT&T has a 24x7 dedicated Gaming Core Team that provides "white-glove" customer service to its online gaming clients -- a critical component of its online gaming practice. AT&T's Gaming Core Team acts as a single point of contact and provides near real-time information, which is vital for the online gaming business; making the gamer's experience the best it can be.

"Our online gaming clients have a critical demand for not only the bandwidth and network capacity on demand but also the special operations center for gaming customers," said Chris Costello, director of hosting and utility computing at AT&T. "This group has a multilayered level of networking expertise and offers exceptional managed services and monitoring."

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